Getting Misdirected


Misdirected IPA by Shades of Pale Brewing – for those people who once in a while, well, just have to get a little misdirected.  Powder day tomorrow.  Here you see Shades of Pale Brewer making a pit stop at one of our neighbors, 7Seven Custom Ski Shop and Tune for yes, you got it, a ski tune.  Powder Day Coming.


The Dream Begins


Humble beginnings in our Park City location.  Our “commercial space” was really more like a glorified garage.   This video goes back to 2009.  We would not open for another year, but the invitation to festivals were already beginning.  In our little space, we began recipe development, working our day jobs and brewing evening and week ends.   What you see is a 15 gallon Sabco system.  Trent read that Sam Caglione from Dog Fish Head began his brewing career on a Sabco.  He figured,  if it was good enough for Sam, it would be good enough for us.

Trent worked his magic on the little brew system, but as you can see, it doesn’t hold a lot of liquid.   We got a last minute invite to a festival and didn’t know how we were going to make enough beer.  Well, we got our thinking caps on and decided we could make it happen if we had 2 systems.   A few phone calls later, we found a generous soul who let us borrow his Sabco.

Shades of Pale High Alcohol Beers Available at Utah Liquor Stores

Hello Utah!

The day s finally here.  Shades of Pale High Alcohol Beer is available at the Utah Liquor Stores.   We have delivered our White IPA, which you will find in the Beer X bottles.    It has been a bit of mystery to find out exactly when they would be on the shelves and where.  The word is out.  They’re out now and at the following stores:

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SUGAR HOUSE: 1154 Ashton Ave, SLC

MURRAY: 5056 State Street, SLC

COTTONWOOD: 1863 East 7000 South, Murray

SANDY:  125 West 9000 South

OGDEN – 2ND STREET:  484 North Wall, Ogden

CLUB STORE: 1675 South 900 West, SLC

RIVERTON: 13332 S Market Center Dr, Riverton



Event: Mountain Brewer’s Festival June 6, 2015

Mountain Brewer's Festival 2015 FlyerMountain Brewer’s Beer Festival: Tomorrow, Sat, June 6th, Idaho Falls. It’s not too late to go! This is easily the best event in the region. Over 100 breweries and 6,000 attendees. The event is almost 20 yrs old and is completely planned and manned by volunteers. The event was started by a local home brew club and they do an amazing job. They’re organized, mobilized, prepared. They have volunteers who have been doing the same job over 18 yrs! It’s a charity event and it’s impressive.

Not too late to join us. Come on out!

Mountain Brewer’s Festival 2010

Shades of Pale at Mountain Brewer's Festival 2010 with Mike Riedel from Utah Beer BlogMountain Brewer’s Festival, June 2010.  We were not open yet.  At this time we had rented a glorified garage in Park City to begin recipe development and were working week ends and evenings.   One day we got an invitation to Mountain Brewer’s Festival.  Those volunteers are “on it”!  It had not occurred to us to go, but we took them upon it.  The rest is history.
1st Photo on the Left:  Trent and Mike Riedel from Utah Beer Blog. 2nd Photo: Trent manning the booth at our first beer festival.  3rd Photo – We didn’t have a jockey box so Trent decided to construct our own.  It was quite the invention.  It was a 55gallon drum on wheels.  It worked perfectly until you had to change out the kegs and all the ice fell to the bottom.  Lol.

Once again: We’ll be there.  Join us!  June 6th, Idaho Falls.  One price, unlimited drinks.  Over 100 breweries.

Shades of Pale at Mountain Brewer's Festival 2010Shades of Pale at Mountain Brewer's Festival 2010 - Home Made Keg Fridge and Jockey Box

Geeking out over equipment. So what’s a depalletizer?


Isn’t this a beautiful sight?  The line started as Trent’s vision and was bought in pieces.  They are all pre-owned and came from various places.  Trent and Ashley completed our design and integrated the parts into a working whole.  For months Trent scoured the web for a depalletizer.  He knew loading the bottles onto the line would cause a bottleneck.