Trent FargherTrent Fargher

Trent is our CEO/President/Founder and responsible for all brewery operations.  He is “The” man.   Trent also doubles as our  “Brewer” and recipe development “team”, accounting,  purchasing, shipping and receiving,  muscle (yes, we are manually unloading 2,000 pounds of grain regularly).   “The” man is also our keg washer, janitor,  head of maintenance, and equipment re-designer.  (You’d think all equipment works out of the box, but that’s not the case.   We’ve had to do quite a bit of troubleshooting and make alot of equipment modifications.)  Oh yes, Trent is also our bottler,  back up bottle labeler, case packer,  bottle shop clerk, brewery tour guide, event server, and PR man.  – Wow! I don’t think I’ve covered all the “hats” he wears, but you get the gist.  Yes, this is what being a small business owner is all about.

Trent’s background is in IT Consulting specializing in CRM (Client Relationship Management).   Prior to starting Shades of Pale, Trent worked for an international conglomerate as a Practice Director, and was responsible for managing teams across North America of up to 75 people working on projects ranging from $500,000 to $2M.   He was also a Technology Architect.  In that role Trent looked at operations and figured out how to do it “better”.  It’s no wonder he’s tripled our production out of the same space in which we began recipe development not so long ago.


Alexandra Ortiz de FargherAlexandra Ortiz de Fargher

In the early days, I affectionately called myself the CSM, Chief Scrub Master, but Special Projects Manager is more apropos.   The special projects have been varied and have included,  demolition, painting, and  laying down flooring.  I’ve also been a jack hammerer, cement cutter, and  cement block mover.  (Yes, we did most of the remodeling needed to bring the building up to code).  I have also doubled as assistant brewer, keg washer,  bottle labeler, case packer, and have moved my share of grain.   I’m also HR, and work on job descriptions, employee evaluations, manuals, and incentive plans.  I’ve done my share of PR, event staffing, and founded Barley’s Angels Utah.   Most recently I’ve taken on website development, SEO,   social media, merchandising, and everything having to do with art direction, branding,  marketing materials or graphics.  My background is in finance.