Team

Trent FargherTrent Fargher

Trent is the President/Founder and responsible for all brewery operations.  Trent also doubles as our “Head Brewer” and leads our recipe development “team”. 

Trent’s background is in IT Consulting specializing in CRM (Client Relationship Management).   Prior to starting Shades of Pale in 2010, Trent worked for an international conglomerate as a Practice Director, and was responsible for managing teams across North America of up to 75 people working on process improvement and SaaS implementation projects ranging from $500,000 to $5M.   He was also a Technology Architect on many platforms.  In that role Trent evaluated operations and then created and implemented solutions to improve processes and improve profit.

Alexandra Ortiz de FargherAlexandra Ortiz de Fargher

In the early days, I affectionately called myself the CSM, Chief Scrub Master, but Special Projects Manager is more apropos.   The special projects have been varied and have included,  demolition, painting, and  laying down flooring.  I’ve also been a jack hammerer, cement cutter, and  cement block mover.  I have also doubled as assistant brewer, keg washer,  bottle labeler, case packer, and have moved my share of grain.   I’m also HR, and work on job descriptions, employee evaluations, manuals, and incentive plans.  I’ve done my share of PR, event staffing, and founded Barley’s Angels Utah.   Most recently I’ve taken on website development, SEO,   social media, merchandising, and everything having to do with art direction, branding,  marketing materials or graphics.  My background is in finance.

Adam WigginsDirector Sales and Events / Cicerone intern

A J Cox – Brewer Intern / Cellarman  / Cicerone 

Josh Marty – Tap Room Manager  / in house  – Cicerone

Greg Schoenwolf – Tap Room Manager  / in house – Cicerone intern

Bryce Johnson – Lead Bartender  / in house – Cicerone

Ken Rivera – Principal  / GM

Tom Hogan – Financial Advisor  (CFO – Augusta National) 

Dr. Bob Skloss – Operations and Compliance Advisor