Trent FargherTrent Fargher

Trent is the President/Founder and responsible for all brewery operations.  Trent also doubles as our “Head Brewer” and leads our recipe development “team”. 

Trent’s background is in IT Consulting specializing in CRM (Client Relationship Management). Prior to starting Shades of Pale in 2010, Trent worked for an international conglomerate as a Practice Director and was responsible for managing teams across North America of up to 75 people working on process improvement and SaaS implementation projects ranging from $500,000 to $5M. He was also a Technology Architect on many platforms.  In that role, Trent evaluated operations and then created and implemented solutions to improve processes and improve profitability.

Alexandra Ortiz de FargherAlexandra Ortiz de Fargher

In the early days, I affectionately called myself the CSM, Chief Scrub Master, but Special Projects Manager is more apropos.   The special projects have been varied and have included,  demolition, painting, and laying down flooring.  I’ve also been a jack hammerer, cement cutter, and cement block mover.  I have also doubled as assistant brewer, keg washer,  bottle labeler, case packer, and have moved my share of grain. Alexandra is also HR, and work on job descriptions, employee evaluations, manuals, and incentive plans.  I’ve done my share of PR, event staffing, and founded Barley’s Angels Utah. Most recently I’ve taken on website development, SEO,   social media, merchandising, and everything having to do with art direction, branding,  marketing materials or graphics.  My background is in finance.

Adam Wiggins Director of Sales and Events Cicerone Intern
AJ Cox Brewer Intern, Cellarman Cicerone
Josh Marty Tap Room Manager, In-House Cicerone
Greg Schoenwolf Tap Room Manager, In-House Cicerone Intern
Bryce Johnson Lead Bartender, In-House Cicerone
Ken Rivera Principle General Manager
Tom Hogan Financial Advisor CFO – Augusta National
Dr. Bob Skloss Operations Compliance Advisor